Beyonce Pepsi Commercial

Mrs. Carter Meets Various Eras of Beyoncé  in New Pepsi Commercial

Who is the mastermind this brilliant piece of 60 second artistry? Inquiring minds want to know. Repeat after me boys and girls....Hiiiizott!

    

UPDATE:  Just found this video that explains the making of the Pepsi commercial so now my above question has been answered.  Repeat after me again boys and girls - super-cali-fragi-listic-expea-li-docious-ly hiiiizott! The concept is ridiculous and the choreography is buttery!