Here are 8 marvelous marketing ideas that require no money and
you can begin implementing them today to promote your business.
1) Remember Your Current Customers
You may or may not know that it’s easier to keep an existing
customer than win a new one. That said, it may be worth going
through your list of older inactive customers and trying to
reactivate a few of the better ones. Contact them to let them know
that they are valued, find out what it will take to get them back.
You might be surprised at how simple or low-cost it is. If they
say no thanks, consider it a learning opportunity and wish them
the best. Then, contact them in a year and ask again.
customer than win a new one. That said, it may be worth going
through your list of older inactive customers and trying to
reactivate a few of the better ones. Contact them to let them know
that they are valued, find out what it will take to get them back.
You might be surprised at how simple or low-cost it is. If they
say no thanks, consider it a learning opportunity and wish them
the best. Then, contact them in a year and ask again.
2) Improve Customer Service
Some folks don't know or forget that customer service is a form
of advertising, so ensure that it's top notch. Your customer service
should be friendly, intentional and show that you care about your
customer's needs.
of advertising, so ensure that it's top notch. Your customer service
should be friendly, intentional and show that you care about your
customer's needs.
3) Offer Up Special Deals to Your Newsletter List
Give your newsletter subscribers special perks/offers (whatever you
choose that to be) by offering a “newsletter only” deal.
choose that to be) by offering a “newsletter only” deal.
4) Have An Out-Of-The-Box, Uniquely Titled Sale
Conduct a unique sale that has an angle to it. For example, if you sell
natural hair supplies, you could have an "I just went natural, so you get
15% Off Sale". You can even turn it into a big once a year sale that your
customers come to look forward to. The key here is to make it fun, and
get people talking about it so that they spread the word.
natural hair supplies, you could have an "I just went natural, so you get
15% Off Sale". You can even turn it into a big once a year sale that your
customers come to look forward to. The key here is to make it fun, and
get people talking about it so that they spread the word.
Letting customers know you appreciate them will usually result in
return love. Send them a birthday email for example. Interact with
them in any way you see fit.
return love. Send them a birthday email for example. Interact with
them in any way you see fit.
6) Research Yourself
Are you aware of what your customers are saying about you online?
Do a search on yourself and then, respond to your customers.
Do a search on yourself and then, respond to your customers.
7) Advertise on Yourself
If you make wearable products, wear your products. If you make
notebooks, use them in plain sight If you make totes, use them
about town. You get the picture. Use your own goods and people
will ask about them.
notebooks, use them in plain sight If you make totes, use them
about town. You get the picture. Use your own goods and people
will ask about them.
8) Barter, Baby
Bartering doesn't have to be just about giving away stuff. Turn giving
away into a give-get, win-win situation. You can trade a product or
service with another business in exchange for some marketing
opportunities or whatever you feel your business needs. Bartering with
other businesses can be a very rewarding and wonderful experience.
Just remember clear communication is key. Good luck!
away into a give-get, win-win situation. You can trade a product or
service with another business in exchange for some marketing
opportunities or whatever you feel your business needs. Bartering with
other businesses can be a very rewarding and wonderful experience.
Just remember clear communication is key. Good luck!
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